Landing Pages
A short guide
Welcome lovelies!
I get right down to the nitty-gritty with these articles. And I aim to keep them short, sweet and actionable.
So let’s get to it!
What is a landing page?
A landing page is a page you drive potential customers to on your website.Â
What makes it different from any other page on your website?
A landing page should only have one goal and one call-to-action.
Why create a landing page?
A landing page can increase your conversion rate.
A landing page allows you to optimize your page for a specific goal.Â
A landing page is highly measurable.
Examples of landing pages
Many businesses don’t realize just how many of their website pages are actually landing pages and could be optimized to convert much better.Â
They include:
Long-form landing page
Click-through landing page
Product landing page
Coming soon landing page
Thank-you landing page
Lead-generation landing page
Unsubscribe landing page
Event landing page
There are so many examples of what a landing page can be. And more examples within each category. An opt-in page could include (to name a few!):
An eBook download page
A free consultation sign-up page
A free course sign-up page
A demo replay page
A resource page for enterprise leads
What to do next?
Review your website to see if your landing pages are being treated as such. Do they have one goal? One call-to-action?
Make a list of any specific landing pages you wish were converting better.
Optimize those pages to improve conversion.
And that’s it! A bite-size tip to get you started. It’s not overly complicated. But don’t let that fool you. To see the benefits it does require the work. And if you’d like to know more about how to optimize, watch out for future posts, or contact me for a landing page review to get a road map on how to improve your page.
Got questions? Leave me a comment.
See you next time!